There’s a lot of buzz around official betting partnerships these days, and that’s because it gives the industry’s biggest names the chance to join forces. But these partnerships are not just one-off deals – they’re massive portfolios that involve many different partners. For example, DraftKings, one of the market leaders, has struck an array of partnerships with major brands and leagues to expand its presence in multiple states.
The NFL is the latest major league to announce official betting deals. It has partnered with three sportsbooks, giving them access to official league data. In return, they can promote their relationship with the league and tie their brand to on-air and online statistics. The league has the option to opt out of the partnership after years three and four.
The NFL has a strong commitment to protecting the integrity of the game. It has put in place comprehensive training for its players about gambling and uses the best monitoring techniques to prevent corruption. Its move comes at a time when the NBA and the NHL are disrupting traditional business models. The NFL is working to make sure that fans can enjoy the game without worrying about betting scandals.
The NFL has also signed a deal with SaharaBets, an online sportsbook, that includes MLB betting. The league has five franchises in California. In the wake of the 1992 Supreme Court ruling, the league has pushed for sports betting legalization in the state. The MLB has also pledged to protect the integrity of its games and provide a safe environment for fans.