Official betting partnerships give industry movers and shakers a chance to align themselves and find common ground. When companies align their interests and vision, it’s a win-win situation for both parties.
The sports betting market is ever-growing. Major leagues, teams, and sportsbooks are all open to growth and welcome the expansion of legalized sports betting in their own states. However, a key aspect of the law is that wagers are limited to athletic competitions. This means that non-athletic events such as college games and high school games are not eligible.
The Maryland Lottery and Gaming Control Commission recently qualified ten applicants for online sportsbook operator licenses. They will be able to begin taking bets in November.
Official sports betting partnerships have quickly spread across the US in the past three years. Some of the more recent deals include MLB, NBA, and NFL. Many of the sportsbooks are equipped with complementary components and have partnered with the team or league in order to improve their products.
As the number of licensed sportsbooks grows, sports leagues are finding new ways to engage with fans. For example, the MLB has partnered with SuperBook Sports and the NHL with SuperBook and SuperBook Sports. These leagues offer daily fantasy sports and exclusive betting deals.
Another partnership is between the NFL and DraftKings. The Giants have signed a multi-year deal with the betting platform. This includes exclusive betting deals and free bets. The Nets have a daily fantasy sports partnership with FanDuel.