In January, betting site Betfair announced their sponsorship of the Campeonato Carioca, one of the most popular regional football tournaments in Brazil. The partnership will see Betfair branding and logos appearing on all official team apparel and digital platforms. The companies will also collaborate on fan experiences and promotions. Here is a closer look at how these partnerships will benefit the fans of both parties. The partnership is an impressive one for both sides, and will help both companies build their respective brands.
The NFL is the last major American sports league to sign official betting deals. The league recently announced that three sportsbooks will become its official betting partners. They will receive access to official league data and can tie their brands to stats and other NFL content. If the five-year deal goes through, the partners will pay the league nearly $1 billion over five years. The NFL can opt out of the deal after three years, however. Therefore, the NFL is seeking partners that are keen on this new business model.
Rush Street Interactive is also excited about the partnership. Its BetRivers Louisiana Sportsbook was launched on Jan. 28, but is only available to residents of Louisiana. This year, Louisiana saw 3.4 million transactions during NFL championship weekend. The new sportsbook is also being promoted across the state’s Smoothie King Center, including in the front rows of courtside seats. Additionally, the Chairman’s Lounge will be rebranded as the BetRivers Chairman Lounge.