With the NFL about to announce a new partnership, more people will be able to bet on their favorite teams. The league has entered into a multi-year agreement with DraftKings, FanDuel, and Caesars Entertainment to create official betting content. The new partnership will give all three companies exclusive access to NFL data and content and pave the way for betting content to be integrated into NFL Network broadcasts this fall.
The two companies have been partners since the summer of 2018 and the collaboration has continued to grow in 2019. This year, the two companies have agreed to expand their marketing and content partnership. In July, DraftKings will become the official betting operator and daily fantasy game of the PGA TOUR. In addition to this, the two companies will be working to introduce new products and services that will help their fans wager on the PGA Tour.
In addition to the partnership, the PGA TOUR and bet365 have signed an agreement that will help the PGA Tour grow its sports betting initiatives outside North America. The agreement includes a three-year marketing deal. The deal will also make bet365 the first European operator to integrate the TOUR’s official in-play betting product. In addition to this, the deal will allow bet365 to use the PGA TOUR’s marks and to advertise in the TOUR’s partner platforms and media.
As of May 2018, the NFL and its owners are working toward legislation that will make sports gambling a more accessible option for fans. The goal of the new legislation is to create an environment that will be both fair to consumers and protect players from corruption.