The NFL is one of the last American sports leagues to sign an official betting deal. In April, the league announced it would partner with DraftKings, FanDuel, and Caesars Entertainment. This partnership will grant the sportsbooks exclusive access to NFL content and will pave the way for betting content to be integrated into the NFL Network broadcasts this fall. Although it’s unclear whether the NFL will continue this partnership, it’s not unlikely that the league will opt out after the first three years.
FanDuel has recently announced that it has extended its relationship with the PGA TOUR. The deal includes a multi-year marketing agreement. The two sides plan to expand the relationship further. In the meantime, FanDuel will become the official betting operator for the PGA TOUR in the UK, Ireland, and Australia. The partnership will also include rights to distribute highlights from the tournament to fanDuel bettors. This is one of the biggest moves in sports betting in the US, and it’s a great opportunity for both parties.
While gambling was made legal in the U.S. last season, the NFL isn’t the only league to sponsor a team. Crownbet, for example, is an official wagering partner in the Australian Football League. Last year, nine of 20 teams in the English Premier League had partnership deals with gaming entities. In contrast, the NBA’s official betting partnership with Bet365 has remained controversial due to the fact that gambling companies are banned from sponsoring jerseys.