If you’re a fan of professional sports, you’re likely familiar with the importance of official betting. It provides a platform for sports betting enthusiasts to place bets on games based on official league data. In addition, NFL betting partners gain the opportunity to promote their brand name and relationship with the league. And if the five-year deal goes as planned, the NFL will receive nearly $1 billion in revenue from these partners. The NFL isn’t the only league that has made official betting a priority. Other sports leagues, including NBA basketball and soccer, are pursuing the same strategy.
In January, Betfair announced that they would become the official betting partner of the Campeonato Carioca, one of the most watched regional football tournaments in Brazil. The deal with the FIH is particularly significant because it will allow sportsbooks to use official league data when offering odds for games. While this partnership is exciting for fans, it may not have an impact on the competition. Whether or not it’s a good idea, it’s unclear for now whether sports betting is still illegal in many jurisdictions.
During the Memorial Tournament, betPARX plans to offer branded fan experiences to enhance the golf fan experience. While this partnership is just starting, betPARX has already established itself as a significant player in the golf world. By becoming the official betting partner of the entire PGA Tour, the company will gain access to exclusive PGA Tour marks, intellectual property and video highlights. That will make official betting even more exciting for fans.